Adverts

Looking at inside pages of newspapers, there was a great use of bold, simple adverts for local businesses. This is a typical convention of a newspaper, particularly local ones, therefore, these adverts would fit in with the criteria of local adverts and the conventions.
There were a great deal of adverts for finance, plumbing etc; so I decided to make adverts for a debt company, job finders website, gas engineer and gardening company as many of the adverts in the newspapers were from companies in these domains.

The advert on the left is the original. I decided to use much more garish and clashing colours as it is a typical house style for local company adverts. I also needed to make it clearer and snappier so used "final reductions" to achieve that. I also added "summer clearance" and "half price sale" as it made it seem more like a local advert and professional. The use of capital letters was a common theme when looking at adverts, and works well for a sales advert as it catches the readers attention.

I decided from the start that I wanted to use a hairdressing advert. Originally I was going to do a tacky, cheap looking advert, but again, when looking into local adverts, I found that "The Times" used a very up market and high quality advert for their hairdressing adverts, I wanted to replicate this idea, but without making it look too professional so it still feels local. I was able to achieve this even with the my limits of creativity.

This advert was in my 2nd draft, but decided not to use it as it wasn't a common advert found in local newspapers, and didn't fit the criteria very well, therefore I decided to replace it for the gardening advert.

These two adverts were the ones which I was able to be quite creative with as they were the most sophisticated adverts in the local newspapers. Particularly with the estate agents advert, I used classic fonts with pastel colours to remember and reinforce the fact that it is a local advert, but wanted to show that the company is high class and sophisticated with these of pictures.
The bathroom advert is slick, simple and modern, I wanted it to feel quite local despite its fashionable style by taking pictures on a simple angle so that it doesn't all feel and look higher class.