Research: Adverts

Looking at the use of adverts in a range of local newspapers, there is a great use of low budget and quite tacky adverts with use of simple fonts and garish colours. When researching adverts, I noticed that the main adverts which were quite sophisticated were estate agents, bathroom shops and hairdressing salons. I decided to follow this pattern and emulate this in my newspaper.



These adverts are from the "Evening Post", a local newspaper in North somerset, but covers news all around the South West, therefore,there will be a range of adverts, some of which may be tacky, but the majority quite sophisticated.

Analysis of the adverts:

Advert 1: A seasonal advert, advertising camping equipment. Appeals to a broad audience. Uses works such as “experts” and “free gifts!” includes typical conventions found with in adverts such as contact details. Uses eye catching colours, but is unappealing as it is all crammed in.

Advert 2: Home furnishing company advertising a “sale”. Uses same conventions as the first advert i.e. Contact details etc. advertises free delivery to appeal to audience. Use of a stylish picture, well framed.

Advert 3: Middle class secondary school open day. Appeals to an audience who are interested and have the money to sent their children to this type of school. Includes even details, number and email. Picture is quite boring, representation of how the school may be like.

Advert 4: Talent show at a shopping centre. Appeals to families/kids for a fun day out. Has a clear, interesting list of events, looks quite modern.

Advert 5: Bakers dolphin all inclusive holiday. Would appeal to elderly couples as it is in September which is when children go back to school. Clearly laid out, gives all the details needed, contact details, and offers “free home link” to people who may not have a car, very modern looking.

Advert 6: Open day to Filton college. Would appeal to young teenagers who are interested in higher education, very modern and funky picture- reflects image of the college?

I also researched into local newspaper adverts such as "The Times" and "Mercury".

These adverts are from "TheTimes". There is a range of adverts from a bridal shop, hairdressers, conservatory, gym, holiday agents and computing. These are the much more sophsitiaced a nd higher use of technology adverts which would be found in these newspapers.

"The Mercury" adverts:

Again, just like "The Times", theses are their most high tech, sophisticated adverts, but all follow the same conventions of tacky adverts, with the use of "free", capitals letters and some use of garish colours.