Evaluation- 4. How did you use new media technologies in the construction and research, planning and evaluation stages?

4.

The whole production depended on media technologies. They were used for every aspect and part of the production.
I used a website called “Blogger” where we recorded our research process, planning and uploading pictures, videos etc. It’s an easy system and way of recording stages of our production. This helped as a way of reflecting back on what we have done and how we may want to change or redo things.

The internet was crucial in the development process as we used it for out initial research and as a way of finding inspiration.
I used online sites I.e. “The Times” to help to emulate the content and tone of the newspapers.

The use of Apple Mac’s, the software photo shop played a huge part in the manipulation of pictures for the main task and the print ancillary tasks.
The use of the crop and clone tool was important in editing and manipulating the photos e.g. removing objects such as cars which may be in the way of the picture and don’t add anything to the picture, act more as a distraction.

The colour correction tool helped remove the dark grey sky in the property poster images and changed it to a clear blue sky. This was done to help make it look more attractive and successfully achieve its purpose of advertising and attracting potential buyers.
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Another software which I used was Mac’s garageband. This was vital in the making of our radio advert.
Though it was new to us, I think that we got a quick grasp and understanding of the software and produced a high quality finished product. We applied two different back ground tracks; one is to create ambient noise to give it a sense of reality and place, the other track is music. We used an echo on the singer’s vocals singing the jingle “North Somerset News”. During the process we learned how to cut tracks at the appropriate time in order to add in another track. We added people’s voices in, replacing others which we didn’t want to use anymore; this was simply done by clicking on the already existing track and recording over it.

I used desk top publishing software to create the main product and the poster. I have already used this software during my AS foundation production and learned how to use features such as text box and how to use the appropriate layout format for newspapers and posters. I believe that I bought these skills learned with me to A2 and progressed my understanding.