Radio Advert

After researching radio adverts, and identifying their conventions I.e. structure, language, content etc we decided to replicate conventions such as the use of region dialect voice over, use of the enigma code narrative structure, jingle, fast paced voice over etc.

We have decided to do a radio advert advertising the property pages in our newspaper "North Somerset News". The radio advert will join and reunite the main A2 task and the ancillary task- the poster. The whole portfolio (newspaper, poster and radio advert) will work well together to create a strong marketing campaign.
The advert will featuring two elderly women with strong Somerset accents to emphasise the fact that the newspaper is specific to that region and also to represent the idea of being "local" and of exclusivity. It is also used to ask as a humorous feature as many people find the accent funny and replicate it. As a result the advert will be memorable and people will recognise it.
The idea for the advert is that the two women meet at a cafe and during their conversation and one of the women mention that she wants to move house, but doesn't know where to look. The other women recommends her to look at North Somerset News's property page as it's simple and easy to use and is guaranteed to find her dream property.
During our research we noticed that the vast majority of radio adverts use humour. We have decided to emulate this feature as we believe it will work to our advantage in creating a successful and conventional radio advert. As we are using elderly women in our advert, we have decided to play on the stereotypes associated with the elderly I.e. forgetful. At the end of the advert one of the women will ask the other to help her use her phone, but instead she has taken her TV remote. We have also played on the act that they our not very technology savvy, so therefore one of the women refers to the Internet as "the interwebby thingy". These are all done for entertainment purposes.