Setting: A busy cafe with lots of commotion in the background, two eldery ladies are discussing properties.
Barbara: Alright there our Deardry? How are you?
Deardry: Not too good, me and pat have been looking for a new house. I've been trying to use that new interwebby thingy, but its all so confusing.
Barbara: What you need to do is get yourself a copy of the north somerset news.
(A fast pased musical tune comes into play and the male voice talks quickly over it).
Male Voiceover: Grab a copy of the north somerset news today to find the best deals on propertys in your area. Houses in clevedon, Portishead and Weston-Super-Mare at the lowest prices with professional help to help you move today.Sports, news, weather, celebrities and more at n somersetnews.co.uk
Female Voiceover: (Singing) North somerset news.
Male Voiceover: The anchor of local life.We return to the busycafe at the beginning of the advert and the commotion backing sounds come back into play.
Deardry: Oh Barbara, help me find the texts on my new mobile phone.
Barbara: Thats not your mobile phone Deardry thats your TV remote, you silly goose!
Commotion backing sounds fade out.
We decided to use features such as the FADE OUTS as we have heard this being used in other radio adverts, we also believe that it will make our radio advert seem more professional and real as we our using real conventions. Another feature which we have replicated is the use of a jingle with singing vocals- we liked this idea as it fits in perfectly with put image as it gives it a degree of cheesiness which is the general tone of local newspapers. This also applies for the choice of the fast voice over and fast pace music, it reinforces the idea of "local " and cheesiness.
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